UAE’s multinational companies commit to partnership model in promoting sustainability

by John Carlo Bogayan

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Multinational companies based in the country have declared their support for public-private-engagement model to promote sustainability.

The Multinational Companies Business Group (MCBG) declared their support which was reflected through a sustainability conference, held at Dubai Chamber of Commerce and Industry’s headquarters.

Moreover, international business executives, government and NGO leaders stressed the need to identify the common denominator and foster collaboration to deliver the UAE’s sustainability aspirations.

Chairman of Dubai Chamber, H.E. Majid Saif Al Ghurair, addressed participants in his opening remarks and said, “Multinational companies have an important role to play in supporting and implementing the UAE’s sustainability agenda. We are encouraged to see a growing number of organizations here in Dubai incorporating elements of the Sustainable Development Goals into their strategies and practices,”

He also added that MCBG has the potential to spark a significant social impact by simply sharing knowledge and practices in order to develop innovative solutions and overcome global challenges.

On the other hand, MCBG’s chairman Ramy Zaki discussed the role of the private sector in promoting positive environmental impact and said, “As responsible corporations, it is our duty to champion solutions for environmental sustainability, in meaningful, incremental ways. Sustainability is not an attractive marketing concept, nor is it a nice-to-have.”

“Today’s consumers expect brands to do more to protect the right of future generations to enjoy a healthy and wealthy life on our planet.  It is crucial they understand how companies are working towards such positive change.  But the challenges are big – and nobody has the recipe for complete solutions.  Partnerships and alliances with other companies, with governments and NGOs, can accelerate the path to environmental sustainability breakthroughs.  Today is perhaps one fine example, with this event being jointly hosted by a group of multinational firms and a government entity,” he added.

As part of the UAE’s aspiration in protecting the environment and promoting sustainable development, both the government and the private sector initiates agendas, forums, and ideas to achieve its objectives in the future.