Sleep Expo Middle East plays a critical role in the region’s booming hospitality industry

By: John Carlo Bogayan

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The GCC hospitality market is projected to grow to $32.5 billion by 2022, following the Sleep Expo to back its growth on February 9-11 2020.

Looking forward to more business growth, the Gulf hospitality sector expects at least $30 billion dollars by 2022, according to Alpen Capital’s latest report. Among the GCC countries, analysts said that the UAE continue to show the highest growth potential with the upcoming Expo 2020 expected to welcome an international audience of 25 million visitors.

Furthermore, Media Fusion announced Monday that the holding of the second edition of Sleep Expo Middle East in February will be on its new venue, the Dubai World Trade Center. Sleep Expo Middle East is the first and only event in the region dedicated to boost sleep market.

“This is a time of unprecedented opportunity not only for the hospitality sector but also for every organization involved in the business of sleep.  Technology is advancing rapidly, redefining what is possible. New market trends and opportunities have built real momentum for further progress.  Sleep Expo Middle East has a critical role to play in all these not only in supporting a vibrant sector, but more importantly in providing the ideal platform that can create new capabilities for industry players, enabling them to identify and seize limitless investment opportunities regionally and globally,” Taher Patrawala, Director, Media Fusion, said.

In addition, the three-day event which prioritizes consumers’ sleep needs and emerging innovations in the market, is the ideal platform for exhibitors including mattress manufacturers, mattress machinery, sleep technology and accessories, bedding and linen companies, sleeping aids suppliers, and other relevant businesses to showcase their products and solutions to the growing market.

Moreover, the initiative will feature a two-day conference which will tackle the newest market trends and developments.

Lastly, capping the event is the inaugural Sleep Expo Awards, which will recognize and highlight the excellence amongst MENA mattress manufacturers and suppliers, hotels and bed retailers.