Hitachi highlights key trends driving digital transformation in Middle East

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DUBAI—Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd., on Wednesday shared a number of the key trends driving digital transformation in the Middle East, providing sector-specific insight and data in the financial services, telecoms, government and oil and gas industries.

By 2018, digital transformation will be central to strategy for 67 percent of Global 2000 CEOs. Data continues to grow across the wider region at an alarming rate, and many organizations are struggling to get a grip on data regulations, making the risks of non-compliance or security breaches more likely. The rapid rise in business data within the GCC, Levant and North Africa, which is on a trajectory to grow year-on-year, means that the volume of information businesses need to store, manage and report on is becoming more difficult to govern. Additionally, the types of data that need to be captured are increasingly complex, and include instant messaging (IM), text, voice and social media interactions – so-called “unstructured data.” Hence, it is no surprise that since 2000, 52 percent of the names on the Fortune 500 list are gone.

“Given the global trend toward compliance and reporting in different industries, companies must adhere to specific data storage and management as part of their business requirements – not just in their local countries, but also across the world. We are finding that this process, along with the movement toward digital transformation, has companies moving in a very different direction. Successfully implementing a digital transformation enables companies to utilize information in order to better serve their clients while improving cost management,” said Peter Sjoberg, Vice President and Chief Technology Officer, HDS.

HDS works with many companies in the Middle East and globally in order to put them on the journey towards digital transformation through the use of the data that they must make compliant within their own organizations. Many businesses simply do not yet have sophisticated enough technology, tools and policies in place to support this data, and, inevitably, legislation changes vary across borders and can expand rapidly. However, strategies must be found as the consequences can be severe – data management costs skyrocket and companies face huge potential fines and long-term damage to their organization and brand. The rewards for companies are real – it is found that companies are truly reaping the benefits of their digital transformation initiatives from improving customer service, productivity and key innovation.

Earlier in the year, Hitachi and the city of Copenhagen joined forces to launch an integrated data platform. Copenhagen, Denmark, is aggressively moving towards becoming a smart, carbon neutral city by 2025 with smart city programs such as smart lighting, sensor-based traffic management, intelligent business management and more. In Dubai, with initiatives such as Smart Dubai and the upcoming 3rd Annual Arab Future Cities Summit 2016 to be held in November 2016, the Emirates is really at the center for efficient digital transformation.

Assaad El Saadi, recently- appointed GM, Middle East and Pakistan, HDS, added, “We are empowering our customers in this journey towards digital transformation. We have made substantial progress as an organization across this region where we have continued to build and strengthen the ties with existing customers, and grow relationships by creating innovative solutions using HDS’ strategic approach. We are providing our customers with what we call the enablers for future technologies – like the Internet of Things, which is growing exponentially.”

A key enabler that Sjoberg and El Saadi discussed with customers in the Middle East this week is HCP -Hitachi Content Anywhere. It is a file sharing software for enterprises and service providers and is based on the HCP (Hitachi Content Platform) object store. Hitachi Content Platform (HCP) has received high scores in the Gartner 2016 Critical Capabilities for Object Storage report, published earlier this year. HCP has become the platform of choice among organizations that have the most stringent security, compliance, cost efficiency and scale requirements. Many leading organizations entrust Hitachi Content Platform with their data, including:

  • 4 out of 5 of the Largest Banks in the World
  • More than 40 percent of the first 20 “Global Top 100” Companies
  • 4 out of 5 of the Largest Insurance Organizations in the United States
  • 2 out of the top 5 World’s Largest Media Companies
  • 2 of the top 3 Major Premium Cable Networks such as Starz
  • 1 of the Major Construction Companies in the Middle East
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