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Lifestyle Fine Jewelry opened Sunday, May 22, its 30th – and the first of its kind – jewelry store to offer the pioneering Coronet Shop-in-Shop concept boutique in the United Arab Emirates.

The inauguration ceremony of the newly opened store at the Ibn Battuta Mall was attended by UAE Ministry of Economy’s Undersecretary for Foreign Trade and Industry Abdullah Al Saleh.

During the opening, the 400-carat USD 2 million Coronet Diamond Guitar – which holds the Guinness World Records title of being the world’s Most Valuable Guitar – was also exhibited at the store.

The bejeweled guitar has been hailed and welcomed by top country officials, like the Bahrain Prime Minister, and leading entertainment personalities, such as Hollywood superstar Jermaine Jackson and the Jackson brothers during their recent world tour.

“This is truly a landmark occasion for us as we open our 30th store in the UAE and its feature of the first ever Coronet Shop-in-Shop concept boutique,” Aaron Shum, president of the Aaron Shum Jewelry, said.

Shum said that they are confident that the opening of the new store will play a significant role in promoting the diverse portfolio of exquisitely designed jewelry brands offered by Aaron Shum Jewelry, Coronet and brands under Lifestyle Jewelry.

“Rest assured that we continue to remain steadfast in our three-point mission of beautifying the world with our meticulously crafted fine jewelry; inspiring moments of happiness and celebrations and playing a key role in the move to further enlighten and enrich women’s lives,” he added. 

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